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Produce program gives back

JANESVILLE — Eating your fruits and veggies will not only help improve your health and keep you in shape, but also lend a hand to non-profit agencies in the Stateline Area this summer.

Skelly’s Farm Market, 2713 S. Hayner Road, Janesville has kicked off a campaign they call “Eat Well, Give Well.” The summer produce season is just kicking off, so there’s plenty of time to participate.

“So far we’ve handed out over 2,500 cards so that customers can participate in the program,” said Joe Skelly, son of owners Tom and Cheryl Skelly.

The idea to begin a customer reward program by helping out the community came to the family over the winter.

The premise of the “Eat Well, Give Well” campaign is simple: pick up produce to enjoy and 10 percent of the total purchase amount will be donated back to a participating non-profit of choice.

Organizations that have signed up for the program include Acts of Kindness, Rock County Christian School, The Salvation Army, KANDU Industries, ECHO, Caritas and many others.

“The program cards will be accepted at our stand locations too,” Cheryl Skelly said.

Joe says the farm’s strawberries had a successful three-week-long season this year despite the heavy rainfall, and the upcoming crops are doing very well overall.

Though some residents may not have seen the Skelly’s stands pop up in their area yet, they will be very soon. The hope is to begin selling sweet corn around July 12.

Other products grown at the farm include tomatoes, green beans, cucumbers, zucchini, muskmelon, watermelon, peaches, blueberries, cherries and apples to name a few.

“We will have stands in Edgerton, Evansville, Janesville, Roscoe, Whitewater and South Beloit,” Cheryl said.

Of course, visitors are welcome to stop by the farm to pick up their produce, see the fields, enjoy homemade pie or donuts in the converted cow barn and let the little ones play at a huge playground.

This fall the fun will continue at the farm with two corn mazes, children’s activities, caramel apple treats and, of course, pick-your-own pumpkins.

For more information about Skelly’s Farm Market, the types of produce available and times of operation, visit To participate in the “Eat Well, Give Well” program, visit