Medical equipment store opens

Senior staff writer

BELOIT — Although purchasing a medical device can be a new experience, people will feel comfortable and informed after a trip to Integrated HomeCare Services where the staff will teach them how to use their device.

Owners John and Mark Hatch held a ribbon cutting for Integrated HomeCare Services on Tuesday in Morgan Square, behind the Culver’s at 2020 Sutler Ave. It’s the company’s second location as it has operated a store at 5027 Harrison Ave., Rockford, for 30 years.

The store is a one-stop-shop for durable medical equipment. It offers wheelchair lifts, walkers, hospital beds, home oxygen therapy, CPAP sleep therapy supplies, stair lifts, power lift chairs, scooters, power wheelchairs, bath safety supplies and more.

Supply Chain Manager Rick Hardman said the equipment helps elderly people stay in their homes longer and be more comfortable. The equipment is often sought out by families when a loved one gets discharged from an assisted living or rehabilitation facility.

Hardman said the business has always served the Beloit area but wanted to have a store in the city to better service customers. If an item isn’t carried at the Beloit store, it can be ordered in from the Rockford site.

Hardman explained the business is a destination retail site, a store people generally don’t seek out until they need its products. Once someone needs the products, Hardman said the store focuses on providing good customer service and educating the customer on the products and how they work.

Cindy Collins, who works in retail and customer service, said she loves helping people at the store.
She works to educate customers on the best product to help them, is eager to listen and is known to cheer up customers with her good humor, upbeat approach and friendly conversation.

If customers come in a little nervous, she will have them leaving with a smile.

“Never treat a sick person like they are sick. Treat them like everybody else,” she said.